December 7, 2024

About Me

Fingal Enterprise Awards 2018

Hi, I am Liam Brennan, and I am one of the Co. Founders of BusterBox.com. A Dog subscription box service based in Ireland. Over the past few years, my two business partners and I have managed to grow the company to thousands of subscribers in multiple markets. During this short journey, we have sold over $11 million worth of dog toys, treats, accessories and dog food. It hasn’t been easy, and I have learned a lot of valuable lessons, which I plan to share on this blog. From successfully appearing on Dragon’s Den and getting multiple investment offers to being threatened by Warner Brothers and almost sued into oblivion. I have seen it all.

Over the last few years I have become completely obsessed with the subscription model and I literally spend most of my waking hours thinking about churn, metrics, Payback periods and acquisition costs. I am going to use this blog to share all the knowledge that I have picked up. In the hope it helps other Subscription Box entrepreneurs get to their goals and cut down the steep learning curve. Subscription as a business model is extremely difficult but it can be very rewarding once you get it right.

Professional Summery

  • Co.Founder of BusterBox.com.
  • Wrote the best-selling book The Subscription Box Blueprint
  • Bootstrapped the company to thousands of subscribers in multiple markets.
  • Surpassed $11 Million dollars in sales
  • Launched a second subscription service (The BusterBox Food Club)
  • Nominated for Ireland’s Best Young Entrepreneur 2018.
  • Finished Runner Up in The Enterprise Awards two years running.
  • BusterBox Wins the Aer lingus Start-Up Awards.

Media Coverage

https://www.businesspost.ie/business/dog-treats-subscription-firm-busterbox-launch-premium-grain-free-food-442267

https://bizplus.ie/startups-profile-busterbox/
https://bizplus.ie/startups-profile-busterbox/

https://www.independent.ie/regionals/fingalindependent/news/scooby-boxs-success-35649055.html

https://blog.aerlingus.com/announcing-winners-of-the-takeoff-foundation-start-up-awards-2018/

https://player.todayfm.com/podcasts/sunday-business-show/three-dog-loving-entrepreneurs-their-company-scoobybox

https://www.newstalk.com/podcasts/down-to-business/industry-review-starting-business-friend

https://www.newstalk.com/business/meet-the-dog-box-beloved-by-the-dragons-den-537552

https://www.thejournal.ie/scoobybox-warner-bros-trademark-3868070-Feb2018/

https://www.todayfm.com/podcasts/today-fm/from-scooby-to-busterbox

https://www.irishtimes.com/business/retail-and-services/beating-brexit-one-dog-biscuit-at-a-time-1.3915515