by If you are struggling to get your Facebook ads converting, Check this out because it will help you a lot!
This is what we have done in BusterBox to get 50 – 100 new subscribers signed up per day just from Facebook ads.
Over the years, we have found that advertising in January is either fantastic or it’s very difficult to get going again.
You will either find your ads flying (I hope this is you),and you have a lot of new subscribers signing up with little effort, or you can’t seem to get anything working whatsoever, and your CAC is through the roof!
We have been running BusterBox for a long time and have experienced both scenarios over the years.
In the early days, January used to be very tough; we would return after the Christmas high (thousands of new subs, high once of sales)and find it extremely difficult to get any movement whatsoever.
(One year, it actually felt like we were banging our heads against the wall until the end of February to get going again)
If you are experiencing something like this currently
Don’t panic!
As I mentioned above, We have been running BusterBox for a very long time at this stage, and I have learned exactly what to do when this happens…
So here are two different ways you can get your Facebook ads firing after poor performance…
(This will work in January or any time of year when you get stuck in the mud)
1. Come out the gate with a brand new killer offer!
I always talk about the offer because it’s the most important part of the marketing formula. If you want to scale your box and get a lot of new subscribers signed up for a CAC that makes sense, your offer has to convert.
Your offer has to be so appealing that when your ideal customers sees it, they want o pull out their credit card respond on the spot and sign up.
Once you get your offer right, your marketing becomes so much easier…
How do you know you have a winning offer?
Well, your CAC will drop, and you will drive a lot more volume than you are used to.
The perfect time to launch a brand new offer is right at the start of the year.
I will give you an example..
A couple of years ago, in January, we launched one of our best-performing offers ever.
If a new customer signed up for a 6 or 12-month subscription, they would get a free camera with their first box.
People were returning to the office, and the camera was a perfect way to watch and communicate with their dog when they were in their house.
Nothing like this had been done in our country/market before, and we knew it would be very popular.
So, we created a lot of new assets to help promote it.
New graphics
New videos
New website banner
New Sales Emails, etc…
And just as we thought, it sent our subscriber numbers through the roof!
We got thousands of new subscribers signed up for that offer, which helped kick-start a very successful year in BusterBox.
Now, if you are struggling at the moment, a brand new killer offer is a way to fix things and kick-start your year.
Trust me, once you get the offer right, your Facebook ads will be back performing probably better than ever.
If you are on Subbly, they are apparently going to make the offer testing process much easier soon.
But, if this sounds like too much hassle for now and you don’t have the bandwidth to test and launch a new offer (Not every offer will work, and sometimes it does require testing a few of them before finding the right one)
I have some good news: there is another way to get your ads back performing that is much easier.
2. Bring Back Your Best Performing Stuff From The Past.
Please don’t disregard this because of how ridiculously simple it sounds. It’s actually extremely powerful and can help you get your ads back performing quickly with little effort.
(Also, keeping things simple in business usually saves you a lot of hassle and can help you achieve the best results by a mile)
Load up your ad account and take a look at the last four years.
Then, find something that performed extremely well but you haven’t run it for a while.
You may find something from 2021 that did really well and got a lot of new subs signed up, but for whatever reason, you never did it again.
Well, now is the time to bring it back.
Bring back the creatives…
The copy..
The sales emails..
The offer..
The website design..
You can bring it all back..
If you want, you can update some of the assets, but it’s actually probably ok to keep them the same and recycle them.
You will then set up some brand new campaigns on Facebook and use all of those assets.
But when setting them up, do this first…
1. Set up an engagement campaign…
2. Run it with a really low budget…
3. Run engagement to the ads.
4. Change the placements to FB Feed only
5. Set up a new conversion campaign…
6. Use whatever audiences work for you (Open targeting, LLA, Interests, whatever has proven to work)
7. Pull the post IDs into the conversion campaign (You want to run at least 4 ads, and images have been working best for us the last few months)
8. Leave the engagement campaign running at the same time as your conversion campaign.
We have been doing this for a good while now, and it has made a massive difference to our CAC.
The engagement campaign gets you very cheap social proof, and it seems to help the algorithm and lower your CAC.
I had a few people reach out to me recently who are in my Subscription Box Experts Program and who were struggling to get their ads working. I asked them to test this exact process, and it got all of their ads firing again and driving loads of new sign-ups.
So, if you are currently struggling or you just want to improve your performance, I highly recommend testing this.
I hope you found this article helpful. I know what it is like to be stuck in the mud, and it is not nice. Thankfully, we have been doing this for so long that we know exactly what to do these days to kick things on again.
If you have any questions about this, FB ads or your Subscription Box in general, please post them below. Thanks for reading, and have a great day!
